People sitting outside

Why Parsnip?

We began our mission to support better-for-you brands.

In the last few years, we’ve seen a dramatic increase in companies tackling the world’s most pressing dilemmas including climate change, eliminating single-use plastics, paying fair living wages, decreasing sugar in snacks, and many more.

Inspired by this movement, we saw an opportunity to bring these brands together in a unique way.

We began connecting brands to the partners they need to grow their business and amplify their marketing abilities, including co-marketing partners like event producers and photographers, agency partners like social media experts, writers and influencers and of course, other brands.

With the launch of our Community Forum, we’re expanding our collaboration thinking to include the network of amazing investors, retailers, brokers, suppliers, agencies, writers (and more!) that support the better-for-you movement. Because without them, we’re barely scratching the surface on what really game-changing, movement-building partnership is all about.

Is Parsnip right for you?

Yes! If you’re a consumer brand or service that supports better-for-you brands, you have a home on Parsnip. If you're any of the above with a penchant for working with other companies to grow your business, we'd love to have you!

Small business

Does Parsnip work?

Yes! Parsnip connected Limitless, a beverage company that powers productivity and inspires life lived limitlessly with Lesser Evil, a snack company that seeks to make the world less evil by creating deeper connections with people, the planet and real, organic food. They did an On-The-Go giveaway that resulted in a 72% increase in likes, 122% increase in comments, 60% increase in impressions, and 106% increase in reach for Limitless.

"Parsnip has been an integral part of helping us find like-minded brands to collaborate with. With their help and brand-matching abilities, LIMITLESS has been able to reach a wider customer base and continue to grow as a brand:" - Amanda Kaplan, Limitless Marketing Manager

Popcorn and drinks

The team behind Parsnip

Sally worked in corporate finance and consulting for a decade before leaving to pursue her dreams of entrepreneurship and supporting the food industry. Sally went on to start two companies (Nibble, a healthy snacking company, and The Pickle, an editorial publication) before Parsnip. In her free time, she is on the Slow Food San Francisco Board, the Advisory Board of The Good Food Foundation, and is on a quest to read every Pulitzer fiction winner.

Bennett co-founded Crocodoc, a tech startup that was acquired by Box in 2013. In his free time, he enjoys creating time-lapse videos, providing tech support to family and friends, and trying to avoid writing longer bios.

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