In this two-part blog series you’ll learn how to execute a partnership that’s more than just a giveaway. We covered 10 different types of partnership marketing in a previous blog series; in this one, we’ll provide you with a few actionable tactics so you can get started!
We’ll cover the first three ‘how-tos’ in this post, and the last four in part two.
According to dictionary.com, cross promotion is ‘the cooperative marketing by two or more companies of one another's products.’ There are a number of ways your company and another can cross promote one another:
- You can mention one another on each other’s website
- You can promote one another via email (internally and/or externally)
- You can promote one another via social media
- You can promote one another via elevated content such as a press release, blog post, news article or an internal/ external newsletter
- You can co-sponsor a good cause together
Here are a few examples:
Co-host an event
Co-hosting an event is not only fun, it’s a great way to get both company’s audiences together in one room. It’s a pathway to expose your brand to another brand’s audience and gain rapport with your existing customers.
A great example of a co-hosted event was the sweetgreen x Tartine Manufactory partnership in San Francisco in 2017. sweetgreen teamed up with Chef Elizabeth Prueitt of Tartine on a purple bowl inspired by her new cookbook, Tartine All Day.
The sweetgreen x Tartine bowl featured purple carrots, beets and goat cheese tossed with a homemade apple cider vinaigrette. To celebrate the launch of this partnership, sweetgreen and Tartine co-hosted an event at the Manufactory itself. More than 300 people attended, some sweetgreen fans, some Tartine fans, and some-- a mix of both. It was a great promotional moment for both brands.
Discounts or special offer
Who doesn’t love a discount? This is a great way to attract new and existing customers to both of your brands. You can do this in any way you’d like -- a percentage or dollar discount.
Here is a great example:
Stay tuned! In our next post, we will cover four more exciting and easy ways to partner besides just doing a giveaway.