If you haven't yet joined Parsnip, consider this your insider view into what's behind that registration. If you have joined, we've written this to make it super simple to dive into the fun of your Parsnip profile. Remember: the more you can clearly showcase your brand and what you stand for, the more easily you’ll be discovered by the right match!
Parsnip is the only place we have found on the internet, other than your own site of course, where you can showcase all of your organization AND product values, certifications, and labels for the purposes of growing your business and being discovered. Parsnip is different from your website in that it allows members to quickly and easily learn more about brands, influencers, agencies, and events without wasting time hunting down the deets that matter on the web!
The Step-By-Step Guide to Getting your Parsnip Profile Looking Spiffy
(AKA ABT: Always Be Tagging)
RESET YOUR PASSWORD. Resetting your password is the first step towards updating your profile.
Does your profile look kind of empty? Add a photo and a logo!
Fill out a bit about your company & add some tags to showcase what you're all about.
Update your Quick Facts to indicate more about new geographies you'd like to expand into, types of companies you support, and more! Note: If you're not a brand, your options may differ slightly.
Tip: Tags are key to partnerships through Parsnip as they reflect company/organizational traits and values + certifications for your product as well. As we grow, this function will be how like-minded and complementary brands can find each other through our search. But, in the meantime they let visitors to your profile know exactly what you stand for. And like we have talked about on our blog- (here and here) - partnerships based in similar values are key.
Connect away by navigating to search and looking for product types or company names >>> and then hitting the yellow "Connect" button to get in touch!
Tip: When you connect include as much information as you can! What are your plans for the collaborations - give details. What can you bring to the table? Who will handle creative? Planning? Etc! More on why in this blog post from our founder.
So what does an all-star profile look like? Well, Sun & Swell Foods takes the cake as our teacher’s pet on this one. Why you might ask? Three reasons!
- They tagged their profile with the same persistence my grandma uses when she tags me in embarrassing childhood photos on Facebook. I mean just look! It is clear the labels and certifications that they hold organizationally and for their product as well as the kinds of partnerships they are interested in.
- They make it clear who they are and what they want in a partner.
- They keep it short and sweet! You can always go to their site or social to learn more, but from their profile it is clear they make healthy snacks, are female founded, great for the planet, and want to partner with brands with these same values.
BOOM! EASY! Just by looking at their profile you are able to determine if they are worth looking into more or even connecting with right away. Really makes you want to push that yellow button, huh? Do it!
Have more questions? Still not sure what this is all about? Reach out to us!