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Articles about business, marketing, and collaboration
How To Use Seasons and Holidays For Partnership Ideas
Emily Hines is a marketing and branding Jill of all trades, working with CPG brands on things like brand strategy, email marketing, photogr…
By Emily Hines
July 12, 2019
Everything I've Learned About Partnership Marketing Since Starting Parsnip
A year ago, I decided to devote all of my energy to building Parsnip. In the last year, the project has grown to a network of over 1000 com…
By Sally Rogers
July 5, 2019
4 Steps to Launching Your Brand with Confidence
Guest Post by Chelsea J. Rainey, Food Brand + Biz Coach at CulinisticsSo you have a concept that you think is stellar and you want to launc…
By Chelsea Rainey
June 28, 2019
How to Write Product Descriptions that Stand Out in a Crowded Marketplace
Product Descriptions aren’t the flashiest element on your site – they’re not in the spotlight like your brand’s tagline, and they’re not as…
By Anna Bradshaw
June 14, 2019
How to Write an About Page that Helps you Sell
Did you know that About pages are often the second-most visited pages on a business’ site? Crazy right? And even for ecom companies, the Ab…
By Anna Bradshaw
May 30, 2019
Sweet and Sour: Partnership Wins & Flops #10
The conversation about climate change has infiltrated consumer goods companies in a big way these days. Earlier this year, investment resea…
By Sally Rogers
May 9, 2019
3 Ways Partnerships Can Drive Revenue Through Email
3 Ways Partnerships Can Drive Revenue Through EmailEmail marketing is such a low cost, high conversion marketing tool — we all know that. C…
By Emily Hines
May 3, 2019
Find Your Next Partner With This Creative Exercise About Your Customers' Values
This week's guest post comes from long-time contributor Emily Hines, of Emily Hines Consulting.A few weeks ago we shared a blog encour…
By Emily Hines
April 19, 2019
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