There are a lot of buzz words in the world of marketing these days: SEO, AI, KPIs, hyperlocal and of course, ‘influencers.’ But who/what re…

Oh, the ever-loved giveaway. They seem to be cropping up all over Instagram these days. Maybe you’ve already decided to dive into this worl…

Preparing for a Partnership: A list of simple first steps when pursuing a new partnership opportunityPreparing for a partnership is nearly …

10 Types of Partnership Marketing (Part 2)In this 2-part blog series that covers types of partnership marketing, we take a look at how comp…

At Parsnip, we’re always thinking about what makes partnerships so sweet … and what makes them sour. Our hope is you are inspired by the gr…

10 Types of Partnership Marketing (Part 1)Our last post covered why partnership marketing matters. This week’s post is the first of a 2-par…

Defining Partnership MarketingPartnership marketing is a strategic collaboration between two or more organizations designed to help all par…

We dove right into influencers and event partners with our prior blog posts. Before we get much further, let’s consider the first thing you…