Oh, the Pumpkin Spice Latte. Starbucks launches this beverage for a short time every fall and the crowd goes wild. 424 million of them have…

Partnerships do not have to be obvious to be successful – get creative!There are different approaches to brand partnerships, most of the ti…

If you have an event coming up, you’re likely to be working with brands to bring it to life! Whether you’ve got a fair trade cold brew bein…

Networking isn’t too far off from dating. It’s a bit nerve-wracking, you hope the other person likes you and there’s a pretty good chance y…

I wanted to get back to the basics on this blog post. Instagram is a beast and is always rolling out new features - ads, stories, live. It …

If you represent a brand, your best marketing materials are your own product. But sometimes providing your own product or creating a sample…

If you haven't yet joined Parsnip, consider this your insider view into what's behind that registration. If you have joined, we&#…

If you’re working in the events industry, your attendees are your customer so you’re likely thinking about how best to support and care for…