With the race to finish work before year-end and the seemingly endless to-do list of gifts to buy and food to prepare, we can all agree tha…

So you’ve selected a company to partner with and you know you want to promote your partnership online — but now what?Here’s a list of the t…

Maybe you are not a Bumble user. Maybe you are a Jeopardy-and-takeout-on-a-Saturday-night with your dog, friend, partner kinda person — eit…

Now I’m no Merriam-Webster here, but if the definition of ‘brand activation’ was in the dictionary, it would sound something like this: a b…

Who doesn’t love a Target run? You go in looking for one thing and then an hour or two or three later, you end up walking out with way more…

Dunkin’ (formerly known as Dunkin’ Donuts) and Dove did a pretty big partnership campaign recently and for those new to marketing partnersh…

Partnership marketing was rated as the most impactful marketing technique in Hinge's 2017 High Growth Study. One third of the high-gro…

There are a variety of ways to grow your brand’s equity. Along with B2B and B2C partnerships, another great way to align your brand with yo…