Here at Parsnip, we’re strong believers in the power of a blog. Blog posts can teach best practices, give tips and tell stories of both suc…

Great events don’t just happen. The successful events that run smoothly and everyone remembers are the result of plenty of hard work. Event…

So you’ve selected a company to partner with and you know you want to promote your partnership online — but now what?Here’s a list of the t…

Now I’m no Merriam-Webster here, but if the definition of ‘brand activation’ was in the dictionary, it would sound something like this: a b…

There are a variety of ways to grow your brand’s equity. Along with B2B and B2C partnerships, another great way to align your brand with yo…

In the second of this two-part blog series, you’ll continue to learn how to execute a partnership that’s more than just a giveaway. We cove…

In this two-part blog series you’ll learn how to execute a partnership that’s more than just a giveaway. We covered 10 different types of p…

In this issue we will take a look at two comedic partnerships intended to generate buzz for fast food moguls Arby’s and Pizza Hut.Warby Par…