We’ve previously shared at least 8 ways to identify your next partner, but one of the strongest ties that can connect your brand with a par…

You’re thinking about joining Parsnip. Or maybe you already have. You know that working with other companies can be fun and rewarding, and …

1903. That’s when Crayola drawing crayons were first introduced. Nearly two-hundred unique colors later, Crayola introduced makeup crayons.…

It’s the time of year when everyone recalibrates, looks backwards and forwards, and tries to summarize what they’ve learned, what they want…

It’s beauty and the… brick and mortar... in this week’s edition of partnership wins and flops! The legacy-retailer-meets-disruptive-brand p…

At Parsnip, we’re always thinking about what makes partnerships so sweet … and what makes them sour. Our hope is you are inspired by the gr…

Defining Partnership MarketingPartnership marketing is a strategic collaboration between two or more organizations designed to help all par…

We dove right into influencers and event partners with our prior blog posts. Before we get much further, let’s consider the first thing you…