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Articles about business, marketing, and collaboration
Entries for author "sally-rogers-5"
How to Create a Co-Branded CPG Product in 2022
We’ve been touting the strength of partnership marketing from the very second Parsnip came into existence four years ago. We experienced an…
By Sally Rogers
April 21, 2022
Make History with These Female Founders
In honor of International Women's Day and Women's History Month, we asked a handful of Parsnip member female founded brands:"…
By Sally Rogers
March 11, 2022
Lessons From Building Parsnip: Why My 2021 Was About Zooming Out
Sitting down to write another reflection post, at the end of a year that is still being labeled as ‘new normal’ and ‘different from before’…
By Sally Rogers
Dec. 16, 2021
The Bounty of We
The phrase “the season of me” drifted into my consciousness several times in the last couple weeks. After nearly two years of ‘better toget…
By Sally Rogers
Nov. 25, 2021
What is Build CPG?
Before Parsnip, I was inspired to quit my corporate career and build a snack company. It took me a year to develop and test recipes, work w…
By Sally Rogers
July 8, 2021
What is Sprilly?
Last year, as the world shut down and challenged where we were headed with Parsnip, we spent a lot of time trying to understand what we cou…
By Sally Rogers
June 17, 2021
Should Event Marketing Be Part of Your Summer 2021 Marketing Plan?
With each passing day, and each degree of average warmth increase we’re seeing across the country, have you started wondering if we are on …
By Sally Rogers
May 12, 2021
Why I Decided to Launch an Incubator for Pre-Product Founders
It’s no secret that I love helping founders. And I love brands. That’s why Parsnip exists. But that’s also why in the last few weeks, in co…
By Sally Rogers
Feb. 12, 2021
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