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Articles about business, marketing, and collaboration
What’s The Deal With Health Fairs: An Interview With Jasmine Manalo, Employee Experience Manager of FitPros
Here at Parsnip we love partnering up with like-minded organizations that also work with brands, and with a female founder, FitPros totally…
By Sally Rogers
Feb. 27, 2020
What Small Business Owners Need to Know About Influencer Marketing in 2020
Word-of-mouth marketing has always been one of the most efficient ways to sell products. There is nothing more powerful than a recommendati…
By Daniel Troesch
Feb. 19, 2020
Sweet and Sour: Partnership Wins & Flops #11
Away has garnered a ton of attention in the last few months. If they hadn’t caught your eye nearly a year ago with their Series D announcem…
By Sally Rogers
Feb. 13, 2020
How To Create A Successful Gift Set With A Partner: An Interview With Cristina Jiménez Krislav from JOI
Our guest blog post this week comes from Cristina Jiménez Krislav, Director of Partnerships at JOI.1You are best known for your nut milk ba…
By Sally Rogers
Feb. 5, 2020
Reflections From The Field: An Interview with Christina Calabrese, Field Marketing at Harmless Harvest
As part of our series about brands and the stories they tell. Christina Calabrese, Field Marketing at Harmless Harvest, shares her own stor…
By Christina Calabrese
Jan. 29, 2020
Curated Insta Feeds To Drive Your CPG Social Presence
Guest post by Umai Marketing, a social media marketing agency Doing Good for mission-driven CPG businesses.When you come across an Instagra…
By Umai Marketing
Jan. 27, 2020
7 Elements of a Great Welcome Email Sequence
This guest post comes for Anna Bradshaw, who writes conversion copy for consumer brands. She loves translating the ideas in her client’s mi…
By Anna Bradshaw
Jan. 16, 2020
Lessons From Building Parsnip: Why My 2019 Was All About The Letter P
January 2020: the perfect time to reflect on 2019, on those 365 full and fulfilling days. Fortunately, I feel like I’ve been reflecting for…
By Sally Rogers
Jan. 9, 2020
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