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Articles about business, marketing, and collaboration
How to Showcase your Brand Story through Partnership Marketing
Working with the right marketing partners can be one of your most meaningful growth marketing strategies for an early CPG brand: partners t…
By Sally Rogers
April 16, 2020
A Founder's Story: Michelle Pusateri from Nana Joes Granola
This week’s post comes in the form of an interview with Michelle Pusateri the founder of Nana Joes Granola. If you live in the Bay Area and…
By Michelle Pusateri
April 9, 2020
5 Creative Ways Your Brand Can Show Up and Serve Online
Guest blog by Cynthia Samanian, founder of Hidden Rhythm, an experiential marketing agency for natural food and wellness brands. In additio…
By Cynthia Samanian
April 3, 2020
Working With Influencers and Building Community: An Interview With Ani Chivchyan of Yours Truly Ani
This week's interview with blogger and poet Yours Truly, Ani is all about working with influencers, community, and how to stay sane du…
By Ani Chivchyan
March 26, 2020
Things You Can Do Right Now For Your Food Business Despite COVID-19
Guest blog by Allison Ball, a former grocery buyer turned wholesale consultant. Alli helps emerging brands through Retail Ready®, her onlin…
By Alli Ball
March 24, 2020
15 Female-Founded Products to Help Support Your Immunity
This week’s product roundup is written by Emily Hines, a brand and digital marketing freelancer for Parsnip and CPG brands, and features 15…
By Emily Hines
March 18, 2020
5 Steps to Create Lasting Success After Your Next Event
Guest Blog by Carly Hackbarth, a small business champion, marketer and photographer specializing in the food and beverage industry.You just…
By Carly Hackbarth
March 17, 2020
Inside The Mind of An Event Planner: An Interview With Miraya Berke of Pop Productions
We've loved supporting Pop Productions, run by the incredible Miraya Berke, by connecting them with Parsnip member brands over the las…
By Miraya Berke
March 5, 2020
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